How do you know what to price yourself when starting your business? I would say it is best to start out with a number you feel somewhat comfortable with so you can focus on gaining confidence in your skills and not worry about whether or not your charging to much. I would say this. In fact, this is what I said to my daughter on the 4th of July. This was the look she gave me.

Pascaline and Blaze had a Lemonade Stand for their second 4th of July.

Our house is in this great location because about five blocks away is the waterfront where a HUGE festival happens on the 4th. So every year, we have people walking by our house as they make their way to the waterfront.
Pascaline wanted to talk about what to charge per glass of Lemonade. She wanted to charge $1-$2 per glass. I was thinking that was a little to high and 25 cents sounded more reasonable. She was frustrated with me because she felt like it would take FOREVER to make money at 25 cents per cup. “Why not just charge more and then we’ll make more $ faster?” she asked.
I told her about starting your business at a reasonable price, then building your confidence up, and even being prepared in case not everyone wants to buy lemonade. (Although, it is almost impossible to say no to these two! Can you hear them yelling “Come get your Lemonade!”)

So we set up our table at the same time a parking spot opens up in front of our house. This guy in a beat up truck pulls up and says “I’m going to grab this spot and then buy myself a glass of lemonade from the kids!!!” YEAH, the first customer of the day!
Blaze pours the guy a glass of lemonade. This guy is probably in his mid twenties. Did I mention his truck was totally beat up? The kids tell him the lemonade is 25 cents. The guys says okay and hands Blaze a $100 BILL then says “keep the change”!!
Okay, the mom in me steps in and says “You can’t give this much money to the kids. For one thing, I can’t break it. And two, this is way too much money.” He has the widest smile ever and says, “But I want to! It makes me happy to give to em.”
I step in again and say, “But the kids aren’t even old enough to really know how much this is. They can’t fully appreciate someone giving them a $100 bill because five $1’s looks like more money.”
I hand the $100 bill back to him. He hands it back to me and says “It’s okay if they don’t understand how much it is. It just makes me happy to give to them.” Then with a big smile he thanks the kids and walks off.
I’m in utter shock. Can you imagine what comes next?
Pascaline walks up to me and says “Mom, I told you we could charge more for the lemonade.”
What do you say to that?
The guy’s words mull around in my head for the rest of the day. “It’s okay if they don’t understand how much it is. It just makes me happy to give to them.”
Can I go a little deeper for a second?
Sometimes I struggle with feeling worthy. When something is handed to me that is so clearly a gift, I struggle to receive it. Whether God is giving me this gift or a loved one–I can struggle.
I have this urge to try and make it up to the Giver. Sounds silly but true. I try to do “things” to let the Giver know how thankful I am, how much I appreciate all He gives, how much I see the degree to what He’s given.
This guy on the 4th of July…his act of kindness was totally pure. I really do believe he meant it when he said it gave him joy to give to the kids.
I’m all of a sudden wondering if all my efforts to let the Giver know how thankful I am have caused me to sometimes miss the other side. The Giver(s) receives joy from just giving to me. And sometimes that is enough for Him.
Just thoughts…I have a feeling I’ll be mulling this experience over for a while. It was to extraordinary to forget about.
As far as how to price your services, you read above what I think. BUT, if you were asking Pascaline…she’d say “Go high and expect the unexpected.”
Can you blame her?
p.s. I posted a blog yesterday afternoon on Photography Tips for Taking Pictures When It’s Dark Outside. Just in case you missed it…




















